The new standard of relationship marketing demands the collection of enormous volumes of data and then making that data available in a usable form to salespeople and management. One of the challenges firms will face in the near term is not finding the right software for the job, but getting their organization ready to use that software.

Our training methods and philosophy uniquely position us to help you allocate your training resources to get the job done and stay in control of the project and your training budget.

• We take the time to understand your needs and translate those needs into targeted, effective training programs.

• Our training programs promote learning by using creative and fun training techniques which keep the participants interested and attentive.

• We follow up our training programs by analyzing feedback from users, supervisors, and the help desk to hone our training to razor sharp efficiency.

• We provide documentation materials—written with the user in mind and focused on real tasks.

Recent projects include:

Boehringer Ingelheim: An electronic territory management system was designed to meet the call recording needs of pharmaceutical representatives in the US, Mexico, and Canada. Each version of the system was customized and written in the preferred language of the three countries. We developed all training materials, adapted to each country’s system, and taught pilot and roll-out classes to over 600 representatives and managers.

ESI Lederle-Wyeth Ayerst: The system was designed to track contract and profile information for National Account Managers and sales representatives. We tested software, developed training materials and taught the pilot and roll-out classes.